High Drop Calculation

The following is based on a busy central sandwich shop for periods of maximum capacity:

Average daily morning/lunch time rush volume = 200 cups
5% of 200 = 10 additional cups per day
10 (cups) x 6 (days per week) x 50 (open weeks per year) = 3000 additional cups annualised
Margin per cup ~ £1.50 (given staff etc. costs will remain constant)

Therefore additional profit approx. = £4,500

It is difficult to imagine and simple to gloss over the detail, but for those yet to be convinced, the following is an extract from "Anyone Can Do It"1, written by the British founders of the giant coffee shop chain Coffee Republic:

"You might think that we at least had coffee machines. We didn't. The coffee machines were built for those squatty china cups and didn't fit our grande and tall paper cup sizes. These were too tall to fit under the espresso pourer's... ...we had to laboriously make do with a complicated system of pouring espresso into shot glasses, and only then into our own cups."